Freelance graphic & web designer working with a client base ranging from small local businesses to Fortune 500 corporations. Services include: Project management, marketing strategy, branding, collateral, website design and user interface (UI / UX) development, SEO, analytic reports, social media, e-newsletters, print supervision, product presentations, trade shows.
Solution oriented creative, on-time, and within budget
Master at spinning multiple plates without skipping a beat
Project Management: On-site & off-site worldwide
20+ years exp. in multiple disciplines paired with a side of extreme organization
Big Hammock Race Series...
President founder of a year-round central Florida run/walk fitness challenge. Our goal is to create a motivating, family friendly, & fun event to reduce obesity & encourage movement year round.
Increased revenue of participating races by almost $30k the 1st year
Increased participation by 25% in our 2nd season
Increased participant's achievements in our 2nd season
Chief Customer Officer responsible for building culture and identifying ways to improve the guest experience at every interaction point. Absorbed Marketing Director position and gained responsibilities of corp ID re-branding, marketing materials, community relations & events, vendor management, software transitions & training for team of 50+
Culture: Management training exercises & Guest / Team Member advocate
Creative: Re-branded & created all print & web marketing materials, & social media
Project Management: Resource for 80+ workforce for marketing & culture needs
Community Outreach: Event creation, management, sourcing, & execution
ALT Advertising & Promotion...
Senior Art Director worked with marketing team to develop an array of campaigns that met creative strategy within budget. Projects included: corporate id, logo design, campaign/trade show booth design, product launches, public awareness, and seminars.
Art Direction: print, television, radio, photography
Pitched to prospects & clients
Creative: concept, production, print
Campbell's Soup Company...
Package & Graphic Designer worked with design team to create concepts for projects such as product packaging, research boards, POP displays, shipping trays, comps, and marketing/departmental presentations.
Redesigned packaging for national & international brands
Assisted with photo shoots & editing
Electronic Prepress Manager responsible for departmental workflow, freelance design staff, and prepress production electronic/traditional. Design work included posters, buttons and bumper stickers.
Designed & produced all creative in fast-paced environment
Created work flow organization system
Equipment maintenance & repairs
S. Walter Packaging...
Art Director & Package Designer advisor and package designer to a sales force of thirty. Design work included gift presentation ensembles… boxes, bags, tissue, wrapping paper, sticker seals, and gift certificates.
Estimated project time and expenses
Worked with printing vendors
Brite Star Manufacturing Co...
Art Director package designer responsible for all design concepts and final mechanical execution. Interfaced with overseas subsidiaries to finalize artwork before print run. Design work included boxes, cellophane wraps, plastic bags and header cards.
Initiated/completed department computerization
Work with service bureaus
Comps for photo shoot
Digital — Websites, videos, social media, e-commerce, banner ads, e-newsletters, user interface (UI - UX), presentations, SEO, photo retouching
Print — Corporate ID, logos, presentations, brochures, rack cards, fliers, postcards, ads, labels, self-mailers, sales sheets, invitations, manuals, books, reports, signage, consumer packaging, pop displays, trade show booths, & more!
Mac / PC — Adobe CS6 Illustrator, PhotoShop, InDesign, Dreamweaver, Fireworks, Acrobat, Flash, iMovie, CSS, HTML, Microsoft Word, Skype, FTP
Broadcast — Art direction on set, script, casting, concept development, event coverage
Sales — Client presentations, trade shows, telephone, retail stores, cold calls
Press — Pre-flight, process, spot, hot stamp, flexo-graphic, silk screen, offset, digital
Clients — Franklin Mint, Sealy, Hershey, Mesirov Gelman, Luigi’s Italian Ice, Campbell’s Soup, Lenox China, Mainline Bank, Bacharach, CB Fleet, Jamesway, Pepperidge Farm, The Jewish Week, Super Pretzel, NET
Art Institute of Philadelphia:
Layout and Production Art: studied packaging, advertising, single/multi color design,
computer graphics, product identity, typography, comps, printing techniques.
Creating solutions that are on time & within budget.
Design, color, & composition have always been nothing short of a compulsion! I simply love it & have spent 20+ years honing my craft. As the daughter of an electrical engineer & a software developer, I've been taught to be driven. I grew up with an Apple L2 & have been tinkering with Adobe before everyone had home computers! When faced with an obstacle, I am adept at problem resolution, & don't shy away from a challenge. When required, I simply dig in & teach myself the necessary skills.
When not working, I adore reading, immersing myself in nature, & running. I believe that every race should be run in costume to add to the fun. NO, there is never enough glitter! In full disclosure, I'll likely try to recruit you as I'm a consummate cheerleader who enjoys encouraging & uplifting others. I've earned the title of Marathon Maniac (#11461) & have a goal of running a 50-mile event within the next 5-years.
My clients & co-workers often become dear friends as I'm always personally invested in the success of my work & meeting objectives. I'm looking forward to the opportunity to connect & learn about your project needs!